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March 5, 2017

Doing ‘Big Things’ drove free expression crowdfund

I’ve always believed I could do big things.

In high school, I built the “ram shack” student store.

In college, I took the school weekly newspaper daily during the Bayou Classic.

As a newspaper professional, it’s been more of a challenge. Big ideas die because of cost, time involved or they don’t fit the company plan.

Several years ago, I stumbled across the Pink Pussy Kat trial and believed I could make something interesting creatively with the story. Over the years, there were ample opportunities to decide the road was too hard and put it down. For years, I kept waiting for a big money backer to emerge or someone in Hollywood to call.

My last visit Burning Man (2016), I was in a funk. A year had passed and I was no closer to my goal. This year, I vowed to move it forward come hell or high-water. Rather than wait, I decided to make my own magic. This crowdfunding campaign forced us kick our project into high gear. We developed some amazing digital assets (poster, trailer). We also began the long process of telling people about this project with radio, television and print interviews.

Despite some obstacles, which I won’t detail, we’re within striking distance of our goal: raising $10,000 in 30 days.

At present, we have 16 hours to raise the final $714. Thank you for helping me do big things.

-Ed Fletcher is a Sacramento-based reporter and filmmaker

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about perpetual f

Perpetual F is more than just a film company it is a credo, a way of life and a call to action. It tells us never to be satisfied with others’ assessment of our position in life or better yet never be satisfied with your own assessment. There is alway room to improve, if not today tomorrow.

That’s what we strive for in film. We’re about striving for the purest form of the craft. The film that makes people laugh, cry, learn, grow and improve. That’s not easy. We know that. But we’ll keep trying until we get it right. Then we’ll try to do it better.